Friday, 19 April 2013

Know what customers think about your business

Every customer wants personal attention and respect. Imagine, whether this is possible through indirect marketing methods. The answer is NO.

Today, everyone uses direct marketing to make customers stay, and not change over to other brands. Customers look for companies that could give personal (consistent) attention to their needs.

Why does anybody want to worry about business, when one has a few satisfied customers by one’s side?

Every satisfied customer means, ‘word of mouth’ positive marketing. The viral marketing works better than other marketing methods.

Every customer carries certain opinion about some brands, some after a product purchase while some through friends and connections (associated with their personal experiences).

One needs to talk ‘one-on-one’ with customers, to recognize and change their views about a certain brand. Face-to-face interactions allow one the opportunity to communicate with business prospects on a direct basis.

Want to create real customer relations, and build brand reputation? Contact Cornerstone Advertising for business consultation and direct marketing services.

Friday, 12 April 2013

Business is all about customers, and relationship marketing

A customer is KEY to every business entity and their success, and one may not want to lose anyone to the business competitor.

Everything has changed today, be it the market scenario, customers, or the approaches that companies follow to obtain or retain customers.

In this competitive marketplace, a traditional marketing approach may never help one’s business, and one should try to build ‘better’ relationships with the ‘brand conscious’ customers.

In comparison to other marketing methods, direct (relationship) marketing helps one make stronger relationships with customers, without any intermediaries.

A direct and personal interaction helps, and everyone would agree – ‘nothing works better than direct marketing’.

If your business is not doing well, today, then we can analyze the loop holes. Want advice on customer relationship marketing?

Contact Cornerstone Advertising for business consultation and to outsource sales and marketing services.

Friday, 5 April 2013

Direct marketing gives hope and has scope

The advertising and marketing (services) sector continue to flourish everywhere, even though Financial and other sectors show no sign of growth, in the market.

Economic crisis, recession, job cuts are common stories every day, but these do not seem to affect the Direct marketing community, by any means.

Direct marketing gives hope to companies in the US, the UK and other countries.

Today, everyone knows the power of direct marketing and realizes that RESULTS are quick.

Irrespective of economic crisis, businesses are willing to recruit new staff, and allocate more funds for direct marketing campaigns.

Moreover, unlike before, today everyone uses digital and social media channels, for direct contact (sans intermediaries) with potential customers in the market.

Social media channels are on HIGH demand, and Cornerstone Advertising invites everyone to join the UK Direct marketing community on the social network.

Wednesday, 27 March 2013

Brand image and perception

Businesses understand that a brand image is everything as that is what customers look for, prior any product purchase.

Brand success and failure are common in business. In case, any product fails in a market (possibly over a scandal or a controversy) - the customers change their perception about their ‘once favorite brand’.

With a lot of social networking sites around, a negative remark about a popular brand is enough to tarnish its brand reputation, in the market.

In an era, when leading brands fail, one can imagine the plight of small-sized organizations with little marketing experience or experienced staff.

If yours is a small business that struggles to find a niche in the market, then Cornerstone Advertising is here to help.

Contact us to outsource sales and marketing services.

Monday, 18 March 2013

Direct marketing program for success in business

Every market segment is different, and with the change in market conditions, one may not know whether customers have gained or lost interest in a brand.

For that, business enterprises may need to establish direct relations with potential customers as this would help them better understand the needs and wants of customers.

With so many brands around, one should be careful with the use of marketing tool for business promotions. Direct marketing media is one, which gives one platform for open communication with customers.

Everyone today uses direct marketing in some or the other way for deep market penetration, to acquire new customers and/or to retain old customers.

People that want to make a career in sales and marketing can contact Cornerstone Advertising at the following:
1 Gillingham House
Pannells Court
Guildford
GU1 4EU
Tel: 01483 503930

Wednesday, 6 March 2013

Sales and marketing jobs in Guildford

No matter, what the job figures in the United Kingdom say about other sectors, there is always hope for someone with creative ways to communicate with people. They can excel in a career in, sales and marketing.

People with a positive attitude to learning, with good interpersonal and communication skills can join the team of Cornerstone Advertising Ltd, and establish a career in marketing and sales.

We look forward to expanding business, and have vacancies to fill in sales, marketing and other. People willing to take responsibility at work, and dedicated to customer service will have a reasonable chance.

Please contact us at the following number, for details about different job positions: 01483 503930 (Tel)

Sunday, 27 January 2013

January Owners Meeting 2013




A greatly successful Owners meeting was held at the East Midlands Convention centre this weekend.
‘It was an inspiring and educational day hearing about the exciting plans for 2013; we went through building your office and supporting your guys. It was also great to look back at all the success of 2012’
Jack Burnett (Assistant Owner in Manchester)


Nottingham saw all Owners and Assistant Owners from across the UK and Ireland gather together to see the fantastic promotion to Vice President for Howie Seymour. After many successful years with the Appco group Howie has done a great job across the UK and with his expansion across Greece and Italy it was a well-deserved promotion for his hard work and dedication.