Christmas and New Year greetings from Cornerstone

"Christmas is a season for kindling the fire for hospitality in the hall, the genial flame of charity in the heart."
 - Washington Irving

Make Happiness a Habit

Everyone is responsible for one’s own happiness. Make Happiness a habit!

Achievements that make you proud

Cornerstone Advertising Ltd - in the race for Number 1

Three cheers to the Crew Leader 'Nick Baker', who is in the Top 10 for the whole of the UK.

Cornerstone Advertising - people 'united with a purpose'

“Unity is vision; it must have been part of the process of learning to see.” 

― Henry Adams

Tuscan Organisation Rally - When the UK Sales and Marketing Community Got Together

David Ogilvy: Confessions of an Advertising Man

Marketing: What to focus upon?

Marketing Plan and Strategies – the right moves matter! Wonder – where to invest time in next 3 years? Social Media Marketing and what else...

Hurry up for Sales and Marketing Career Opportunities with us!

Customer satisfaction surveys: does your business have Very Satisfied Customers?

Customer is King – and is always right! For success in business, one should TRY to leave every single customer fully satisfied.

What does your company do to retain the existing customers? How do readers relate customers and business enterprises with these: Conviction, Trust, Satisfaction, Loyalty, Goodwill, Commitment and Delight?

Customer surveys do help. For most companies – they do not think beyond sales closures. For them, to close a sales deal is more than enough. They never care to check with customers – if the latter liked the new product or not.

Feedback and comments are necessary to comprehend the minds of customers, after the business deal.

If the customer is not satisfied – be ready to fix their problem. Responses from them will give an insight about their tastes and help companies improve product and the service quality.

Quality is never an accident. Continuous improvements can only guarantee success.

What do your customer satisfaction surveys suggest: Very Satisfied, Satisfied, Neutral, Unsatisfied or Very Unsatisfied Customers?

Why jobs with Cornerstone Advertising Ltd?

What made Jonathan Fremaux choose Sales and Marketing career?

Joakim Nordin: Keynote speaker at the Sweden Rally [IMAGES]

Here are pictures of Joakim Nordin from the Sweden Rally. Joakim represented Cornerstone Advertising Guildford and was one of the keynote speakers at the convention.

Tie-Roller Contest at Cornerstone Advertising and the UK Business Leaders’ visit

The TIE ROLLER competition gained momentum at Cornerstone Advertising Ltd. After Andy and Jeremy – it was Wahid Said, who got the opportunity to grab the hand-picked tie from Jo.

Congratulations to Wahid – the third-week TIE-ROLLER contest winner at Cornerstone Advertising Guildford. He seems to be a strong contender for many players, here and may grab many more ties, from Jo.

On July 18th 2013, a few leading business leaders from the sales and marketing community made a visit to the Guildford office, including the Vice Presidents Ali Mir and Michael Scully and the US Country Head Chris Rudge.

It was an unforgettable experience for many at Corner Stone Advertising to meet and learn things from the legends of the sector.

Congratulations to all for recognition and achievement awards at the Appco Group Summer Rally

Appco Group Convention at Harrogate International Centre on 13th July 2013: lots of prizes-awards-and-recognition for performance excellence at work, guest speeches from UK business leaders of sales and marketing community, business and social networking, fun and parties.

Three cheers to all the winners for performance awards for excellence in customer service, administration, sales-marketing and other domains.

It was a memorable moment for many, to share the podium with business magnates from the UK marketing and advertising sector.

Job promotions at work: PERFORMANCES that get noticed

For success in a venture or a project, one needs to set SMART (Specific, Measurable, Achievable, Realistic and Time-Bound) goals.

Individual efforts and performances help a person not only accomplish ‘self-determined’ goals and objectives but even help to achieve team or organizational objectives.

A clear goal helps one focus better and work effectively towards the objective. Kudos to Andy Smith:  the first week Tie-Roller at Cornerstone Advertising Guildford, for performance excellence at work.

The management and team members even congratulate Jeremy Greenwood and Jamie Cann for the new promotions to the LEADERSHIP role – new job titles and roles to manage, henceforth.

Not only the Leadership Job Promotion, but Jeremy Greenwood even grabbed the ‘hand-picked’ tie from Jo. He is the 2nd week Tie-Roller. Cheers for both the achievements. Time for celebration!

Watch this space for news updates from the UK Direct Marketing sector.

The Tie Roller Competition is on: time to grab hand-picked ties for PERFORMANCE

The Tie Roller Competition [that we talked about] is on – a moment for many to 'think out of the box and work beyond the call of duty’ to grab a few ‘hand-picked’ ties from Jo, himself.

Organizational success depends not only on individual employee performances but even on team performances. Cheers to everyone, for performance excellence at work.

Cornerstone Advertising Ltd Guildford looks forward to expanding the business further to new markets and territories. There will be lots of new client projects. Let us gear up for new sales and marketing campaigns, with more focus on customer service.

UK ‘sales and marketing community’ summer convention: 13th July 2013

The biggest ‘marketing community’ event of the year is on the go. Everyone waited for July 2013, for the Appco Group Summer rally.

It will be a moment for many to share the dais with business leaders from the UK marketing and sales community. A time for - recognition and awards, acknowledgement and appreciation from business heads, colleagues and peers for performance excellence at the workplace.

Watch this space for updates on the 13th July summer convention. People at Cornerstone Advertising Ltd are keen to know the nominees and greet the award recipients.

Best of luck to all!

The Tie Roller Competition, to honor top performers at work

Folks, we talked about a surprise monthly event at Cornerstone Advertising, before. To encourage employees for better efficiency and healthy workplace competition, the company introduces ‘The Tie Roller Competition’.

Now everybody can win a Necktie for excellence in work performance. Hard work always pays off. Weekly performers will receive ‘hand-picked’ neckties from Jo, himself.

Get your suits and dresses ready to go with these (neck-tie) accessories.

Decide, Sales and Marketing Business Career or Nine to Five Jobs?

Most people may specify one reason to “Why lots of people join marketing and advertising firms and keen for a business career”: Freedom from routine 9 to 5 jobs.

Cornerstone Advertising has people that started their professional life from hospitality, financial and other industrial sectors, but are now happy to be recognized as members of sales and marketing community.

Professional histories of Jonathan Fremaux, Joakim Nordin and Laura Williams inspire many people, to think of choosing the RIGHT career for a better future.

‘Marketing and advertising’ industry creates most jobs for people in the United Kingdom and contributes more to the economy than other industrial sectors or firms.

People with a strong work ethics, focused at work can join Cornerstone Advertising Guildford for establishing a career in sales and marketing.

We are hiring new talents at work! Contact us, without delay!

A monthly competition underway with surprise gifts for winners

Competitions and contests are times to prove skills and capabilities and win prize monies and rewards for achievements.

Cornerstone Advertising organizes in-office competition to identify talents and to encourage employees.

Cooperation as a team is essential to achieve objectives and goals, when people share common interests. Healthy competitions are necessary to motivate employees to make them deliver better results, every time.

People at this Guildford Direct Marketing company take competitions as an opportunity to improve skills at work and enjoy these just like various other recreational activities the company arranges, at times.

In the month of June, the organization plans for a surprise competition for all members. Weekly performers will receive exclusive gifts from Jo.

In other news, we even look forward to filling new positions at work. Hurry up people, if keen for sales and marketing career with us.

Find a niche for product placement and marketing

In today’s competitive marketplace, enterprises try different means to set their brands apart from business rivals as they realize there should be a unique selling point.

Be it name, logo, tagline, graphics or other criteria – brand conscious customers identify their favorite brands well with these elements.

It takes time to create iconic brands that people trust and buy without any second thought. Most companies try false advertising to attract customers. Unlike before, today customers know what is right to buy and from whom.

In such a cutthroat setting with a lot of famous brands around, small business enterprises without any brand reputation and image may struggle to survive.

Have problems in finding a favorable niche for product placement and brand promotions? Contact Cornerstone Advertising Ltd right away for all business marketing needs.

The Appco Group UK rally is in the offing

Everyone at Cornerstone Advertising Ltd Guildford looks out for the biggest event of the year – The Appco Group Rally.

The countdown has begun. It is another few weeks for all marketing companies affiliated to the Appco Group, to join forces for the grand event, in the United Kingdom.

Lots of socializing, business meetings, performance awards, guest speeches, ceremonial dinner parties and group entertainment activities.

Everyone is eager to acknowledge rising stars and future leaders, and celebrate achievements of the UK business community.

Contact Cornerstone Advertising straight away for career opportunities in sales and marketing in Guildford, United Kingdom.

E-relationships or Direct Personal Interactions

The global scenario has changed. The Internet is a part of everyone’s life today.

In this hyper-competitive market, everyone is chasing customers some way or the other. Unlike before, customers know – what they want and who can address their needs through the Internet.

Forums, reviews and social networking sites are within everyone’s reach. No wonder, business enterprises prefer web-based marketing over face-to-face customer interactions.

Internet marketing is popular – and in vogue, but one should even prepare for the challenges.

The Internet helps one interact faster than other means, but one should never overlook the effectiveness of face-to-face discussions at a personal level.

Personal interactions with customers help to develop relationships, in mutual understanding, and building trust.

Think about e-relationship management (virtual bonds) and direct customer interaction. Which one is real and more personal?

Contact Cornerstone Advertising for direct marketing services.

We look forward to motivated and self-driven individuals to join us. Rush for a career in sales and marketing.

Make sure, the customers return and not products

A customer is the Heart of every business.

For a successful business, one has to have a lot of HAPPY customers. One needs to make sure the customers return every time and not the products.

Customer relationship management is a critical issue in today’s business scenario, and enterprises should try to keep the customers happy.

In a time of economic depression, when companies want to cut marketing expenses, one should be careful with every customer.

Everyone loves to talk about one’s experiences, and companies should never take a chance on any customer.

Satisfied customers are repeat visitors, and even endorse the brand to friends and colleagues.

Thus, instead of new customer acquisition every time, one should try to keep/retain existing customers.

For customer relationship management and business marketing, contact Cornerstone Advertising.

Make an impact on brand conscious customers

Customers always have high expectations from leading brands, and in such cases it is crucial for BIG brands to meet and even go beyond customer expectations.

This is not the case with any small or unknown brand, which struggles to make the presence in the market.

Every customer is different with a unique way of thinking about a product/brand. Some feel QUALITY is an equivalent word (synonym) to LEADING BRANDS, and to change the outlook of customers in such circumstances is not an easy thing.

If to position a brand in the minds of customers a Herculean task for your business, then contact Cornerstone Advertising for help.

Contribute to UK Economic Growth, with Cornerstone Advertising

What does the UK economic growth report say?

Everyone heard a lot about job cuts from the banking sector, but irrespective of economic crisis, some do not seem to stop hiring people.

We talk about Advertising and Marketing sector, which continues to fill new positions in sales and marketing.

The current economic climate in the United Kingdom is not suitable for new jobs as everyone is up to restructure the business and save cost.

Not just Mango Direct marketing that declared new positions in marketing (supported by Invest Northern Ireland), but there are many that give everyone the hope during current economic climate in the United Kingdom.

Cornerstone Advertising Guildford looks forward to hiring new talents for business marketing and customer relationship management. Join us and contribute to the UK economic growth.

Know what customers think about your business

Every customer wants personal attention and respect. Imagine, whether this is possible through indirect marketing methods. The answer is NO.

Today, everyone uses direct marketing to make customers stay, and not change over to other brands. Customers look for companies that could give personal (consistent) attention to their needs.

Why does anybody want to worry about business, when one has a few satisfied customers by one’s side?

Every satisfied customer means, ‘word of mouth’ positive marketing. The viral marketing works better than other marketing methods.

Every customer carries certain opinion about some brands, some after a product purchase while some through friends and connections (associated with their personal experiences).

One needs to talk ‘one-on-one’ with customers, to recognize and change their views about a certain brand. Face-to-face interactions allow one the opportunity to communicate with business prospects on a direct basis.

Want to create real customer relations, and build brand reputation? Contact Cornerstone Advertising for business consultation and direct marketing services.

Business is all about customers, and relationship marketing

A customer is KEY to every business entity and their success, and one may not want to lose anyone to the business competitor.

Everything has changed today, be it the market scenario, customers, or the approaches that companies follow to obtain or retain customers.

In this competitive marketplace, a traditional marketing approach may never help one’s business, and one should try to build ‘better’ relationships with the ‘brand conscious’ customers.

In comparison to other marketing methods, direct (relationship) marketing helps one make stronger relationships with customers, without any intermediaries.

A direct and personal interaction helps, and everyone would agree – ‘nothing works better than direct marketing’.

If your business is not doing well, today, then we can analyze the loop holes. Want advice on customer relationship marketing?

Contact Cornerstone Advertising for business consultation and to outsource sales and marketing services.

Direct marketing gives hope and has scope

The advertising and marketing (services) sector continue to flourish everywhere, even though Financial and other sectors show no sign of growth, in the market.

Economic crisis, recession, job cuts are common stories every day, but these do not seem to affect the Direct marketing community, by any means.

Direct marketing gives hope to companies in the US, the UK and other countries.

Today, everyone knows the power of direct marketing and realizes that RESULTS are quick.

Irrespective of economic crisis, businesses are willing to recruit new staff, and allocate more funds for direct marketing campaigns.

Moreover, unlike before, today everyone uses digital and social media channels, for direct contact (sans intermediaries) with potential customers in the market.

Social media channels are on HIGH demand, and Cornerstone Advertising invites everyone to join the UK Direct marketing community on the social network.

Brand image and perception

Businesses understand that a brand image is everything as that is what customers look for, prior any product purchase.

Brand success and failure are common in business. In case, any product fails in a market (possibly over a scandal or a controversy) - the customers change their perception about their ‘once favorite brand’.

With a lot of social networking sites around, a negative remark about a popular brand is enough to tarnish its brand reputation, in the market.

In an era, when leading brands fail, one can imagine the plight of small-sized organizations with little marketing experience or experienced staff.

If yours is a small business that struggles to find a niche in the market, then Cornerstone Advertising is here to help.

Contact us to outsource sales and marketing services.

Direct marketing program for success in business

Every market segment is different, and with the change in market conditions, one may not know whether customers have gained or lost interest in a brand.

For that, business enterprises may need to establish direct relations with potential customers as this would help them better understand the needs and wants of customers.

With so many brands around, one should be careful with the use of marketing tool for business promotions. Direct marketing media is one, which gives one platform for open communication with customers.

Everyone today uses direct marketing in some or the other way for deep market penetration, to acquire new customers and/or to retain old customers.

People that want to make a career in sales and marketing can contact Cornerstone Advertising at the following:
1 Gillingham House
Pannells Court
Guildford
GU1 4EU
Tel: 01483 503930

Sales and marketing jobs in Guildford

No matter, what the job figures in the United Kingdom say about other sectors, there is always hope for someone with creative ways to communicate with people. They can excel in a career in, sales and marketing.

People with a positive attitude to learning, with good interpersonal and communication skills can join the team of Cornerstone Advertising Ltd, and establish a career in marketing and sales.

We look forward to expanding business, and have vacancies to fill in sales, marketing and other. People willing to take responsibility at work, and dedicated to customer service will have a reasonable chance.

Please contact us at the following number, for details about different job positions: 01483 503930 (Tel)

January Owners Meeting 2013

A greatly successful Owners meeting was held at the East Midlands Convention centre this weekend.

‘It was an inspiring and educational day hearing about the exciting plans for 2013; we went through building your office and supporting your guys. It was also great to look back at all the success of 2012’

Jack Burnett (Assistant Owner in Manchester)

Nottingham saw all Owners and Assistant Owners from across the UK and Ireland gather together to see the fantastic promotion to Vice President for Howie Seymour. After many successful years with the Appco group Howie has done a great job across the UK and with his expansion across Greece and Italy it was a well-deserved promotion for his hard work and dedication.